Humour increases people’s likelihood to buy what you sell. My mission is to help you achieve this.
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Too many consultants are accused — sometimes rightly — of not having skin in the game. So I keep in close contact, with regular meetings, to ensure you get exactly the result you want. I listen.
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I use recognised, scientific methods in my work: humour studies is a rapidly-growing field. This means you won’t get opinion or fluffiness. You will get evidence.
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I bring 25 years’ experience in marketing, first as a copywriter, then as a strategist.
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…Which means a) I can write funny and b) I know up-close many of the challenges faced by brands today.
