Ask many comms people what they do all day, and they’ll point to the picture above.
Plate-spinning, eh?
PR, marketing and comms people have become experts in it.
Your colleagues want to know:
“How do we get more customers?”
“How soon will we see the ROI on those ads?”
“How prepped are we for AI?”
Meanwhile, your budget freezes — or shrinks.
“You OK about doing more for less? Yeah? Cheers.”
If you’re hacked off with all this plate-spinning, I may be able to help.
Studio Gilmore is a comms consultancy run by me, Paddy Gilmore.
I’ve worked in marketing for over 25 years: my clients include HSBC, Nando’s and Harley-Davidson.
I solve three core problems — you can read about them below.
I don’t deliver bullshit.
I do deliver results.
So you spin fewer plates, and enjoy more success.
Clients
Does your business run like clockwork?
My clients’ top three throbbing migraines.
1.
‘How do we get more customers?’
The classic quandary. Getting noticed and getting picked can feel impossible, especially when everyone’s saying the same thing. I can bring you distinctiveness, warmth and, ultimately, increased sales.
Here’s an example: Three’s SingItKitty campaign, which I consulted on, developing their social and in-store assets. On just day one, 950,000 people actively engaged with the brand on social. On the back of the campaign, ad awareness and consideration increased dramatically.
2.
‘How do we use AI intelligently in our comms?’
In the brave new world of AI, life can feel rather baffling. Which prompts and LLMs should you use? What do you need to know about SEO, GEO and AEO? Above all, how do you communicate well without it seeming like robotic crap?
I’ve delivered international keynotes on this (Mākslīgais intelekts = ‘Artificial intelligence’ in Latvian) as well as working closely with brands to ensure they don’t deliver that scourge of our age: AI slop.
3.
‘How do we improve our skills?’
Training, in other words. I’ve done this with some of the world’s biggest brands.
This is me at WPP Stream, in Greece, in 2024. Pretty dull picture, right?
But I met most of the people afterwards. Here’s where they work:
Oh, Stop it!
‘Having known Paddy for a long time as professional peers, I can attest to his incredible ability to refine broad brand themes and aims into incredibly effective, catchy and highly valuable brand comms and strategy.’
— James Madelin,
Account Manager, London Stock Exchange Group
‘Paddy is a very talented communications strategist: a passionate story-teller who develops strategies that truly resonate. He is an asset to any team.’
— Lise-Jo Snyman,
Customer Success Manager, Superside
‘If you need help creating powerful language around your brand, look no further. Highly recommended. Paddy is a master of his craft.’
— Matt Davies,
MD & Founder, Matt Davies Brand Consultancy