I’m 52.
…Why tell you this?
Well, you might have brand or comms problems.
And you might have encountered the armies of young-and-trendy brand consultants who spout nonsense and use words like ‘phat’ and ‘sick’.
That isn’t me.
If you want someone with a proven methodology, nearly 30 years’ experience on global brands, and the energy of a man half his age, maybe we should have a chat.
Alas, I won’t speak to you in teenage slang.
But I dare say I’ll speak a lot of sense.
Clients
The Five Needs
I’ve worked — and work — for the big guys, but most of my work comes from small-to-medium businesses. Typically, they have one, or more, of five urgent needs. Any of these bugging you?
‘We need to find our market.’
‘We need to understand our market.’
‘We need more top-of-funnel activity.’
‘We need to better express the value we bring.’
‘We need to communicate without seeming like AI drones.’
Funnel Vision™
…is my methodology. It’s about getting to the root of your problems and developing the best strategy, and tactics, so you can get the hell out of them.
Oh, stop it!
‘Paddy just has this incredible ability to refine brand aims into incredibly effective and highly valuable brand comms.’
— James Madelin,
Account Manager, London Stock Exchange Group
‘That was great. Listen, are you free to do another project?’
— Hamish Goulding,
Group Head of Brand Strategy, HSBC, at the end of a branding masterclass
‘Paddy knows the fundamentals of brand strategy like no-one else: he ensures brands exist as warm, welcoming and — above all —relevant.’
— Sheetal Thakar,
AI Delivery Director, WPP Open