Paddy Gilmore is a business development consultant by day and asleep by night.
If you’re an owner or founder, and you want your business to grow, I made Studio Gilmore for you.
I answer three key business headaches.
I don’t deliver bullshit.
I do deliver results.
Which means?
You develop your business, enjoy more success and — here’s a radical thought — find your work that little bit more satisfying.
Clients
Does your business run like clockwork?
My clients’ top three throbbing migraines.
1.
‘How do we get more customers?’
The classic quandary. Getting noticed and getting picked can feel impossible, especially when everyone’s saying the same thing. I can bring you distinctiveness, warmth and, ultimately, increased sales.
Here’s an example: Three’s #SingItKitty campaign, which I consulted on, developing their social and in-store assets. On just day one, 950,000 people actively engaged with the brand on social. On the back of the campaign, ad awareness and consideration increased dramatically.
2.
‘In the age of AI how do we sound more human?’
Ah, AI. It’s rather catching on, isn’t it? Snag is, so is AI slop and it’s quite likely you don’t want your customers thinking of that. How do you communicate well without it seeming like robotic crap?
I’ve delivered international keynotes on this (Mākslīgais intelekts = ‘Artificial intelligence’ in Latvian) as well as working closely with brands to ensure they speak human when speaking to humans.
3.
‘How do we focus on strategy, as well as tactics?’
Every business on earth has limited time, people and resources. Which means no time to stop and think. What is the strategy behind our tactics? And is it the right one?
Allied Irish Banks have an astonishing pension plan, but they weren’t getting enough of their people to enrol in it. They asked me to create a strategy and a series creative executions. The strategy positioned pensions as akin to bank robbery. On the back of this, 86% of employees increased their pension contributions* — way above our predicted KPI.
Oh, Stop it!
‘Having known Paddy for a long time as professional peers, I can attest to his incredible ability to refine broad brand themes and aims into incredibly effective, catchy and highly valuable brand comms and strategy.’
— James Madelin,
Account Manager, London Stock Exchange Group
‘Paddy is a very talented communications strategist: a passionate story-teller who develops strategies that truly resonate. He is an asset to any team.’
— Lise-Jo Snyman,
Customer Success Manager, Superside
‘Paddy knows the fundamentals of brand strategy like no-one else: the work he did for our team at Nectar was clear proof of this. In addition, he brings creative flair, ensuring brands exist as warm, welcoming and — above all —relevant.’
— Sheetal Thakar,
AI Delivery Director, WPP Open
* Email from Mike Gogan, Head of Voice & Customer Language to Paddy Gilmore, 10th July 2025.