I’m 52.‍ ‍

…Why tell you this?

Well, right now you may have brand and comms headaches.

And if you’re looking for a young-and-hip brand consultant who spouts nonsense and uses words like ‘phat’ and ‘sick’, frankly I’m not your man.

But if you want someone with a clear methodology, and nearly 30 years’ experience on some pretty large brands, we could get along nicely.

Alas! You won’t get cool slang.

But you will get solutions.

Clients

Typically, my clients have one or more of five urgent needs. Any sound familiar?

‘We need to find our market.’

‘We need to understand our market.’

‘We need more top-of-funnel interest.’

‘We need to better express what we offer.’

‘We need to communicate without seeming like AI drones.’

…is my methodology. It’s about getting to the root of your problems and developing the best strategy, and tactics, to get the hell out of them.

‘Paddy just has this incredible ability to refine brand aims into incredibly effective and highly valuable brand comms.’

— James Madelin,
Account Manager, London Stock Exchange Group

‘That was great. Listen, are you free to do another project?’

— Hamish Goulding,
Group Head of Brand Strategy, HSBC, at the end of a branding masterclass

‘Paddy knows the fundamentals of brand strategy like no-one else: he ensures brands exist as warm, welcoming and — above all —relevant.’

— Sheetal Thakar,
AI Delivery Director, WPP Open