Fast, effective headache relief
Brands normally use it because they have one of three headaches — any of these troubling you?
1 —
“We want to use humour, but we don’t want it to backfire.”
The biggest problem I hear by far.
For humour to work — and for it not to create a global backlash — you need to know how best to work with your brand, product, proposition and audience.
Clients who I’ve helped with this? Harley-Davidson, Epson, AIB.
2 —
“We’re creating stacks of content, but want to create funny stuff that gets shared to really get us noticed. How?”
Fair question.
In the age of social, this is especially urgent. And when you see how big brands — Ryanair, McDonald’s, IKEA — are dominating social, you want to know how they do it.
In other words, you need training.
Clients who I’ve helped with this? Papier, Iress, Weavr.
3 —
“We need a funny ad campaign or just a warmer tone of voice. I’m scared that we sound a bit robotic.”
It happens. Brands use jargon, waffle and technospeak while forgetting that real people like you and me are going to be getting their wallets out.
I can help.
It might be a tone-of-voice revamp, a funny ad campaign or both.
But, critically, you get the humour science behind it to show how, and why, it’ll work.