Oh, stop it
1 —
‘Paddy Gilmore pisses me off. He knows more about humour and marketing than I do. Bastard.’
Dave Trott, Creative Director and author of Predatory Thinking, Creative Thinking and 1+1=3.
2 —
‘Paddy’s training in humour was an inspiration. I learnt the vital tools in learning how humour works and how to fully engage an audience — these skills have proved crucial in my career.’
Deborah Rock, Executive Officer & Work Coach, Department for Work & Pensions
3 —
‘Paddy helped us to really understand how humour works in ads, on emotional, cognitive and social levels. Plus, he's a really nice guy to work with.’
Agris Rencis, Head of Marketing, Tele 2 Latvia
4 —
’Humour is the stardust behind brands like Harvey Nichols and Innocent. Paddy showed us how to find it.’
Lucía Aranguren, Head of Creative, Papier
5 —
‘Brands & Humour is the pre-eminent newsletter on all things humour from the expert on the subject, Paddy Gilmore. He knows how using humour directly impacts a business's bottom line.’
Carissa Justice, Creative Director & Founder of Nimble Creative and The Subtext newsletter.