Folio
I started my career in advertising in July 2000. Here are some of the most memorable campaigns I’ve developed.
Allied Irish Banks
AIB had a problem: an outstandingly good pension plan but not enough uptake among employees. They called me: “We’ve tried everything. Should we use humour?” I suggested their pension was as good as bank robbery — kinda ironic, really, seeing they’re a bank.
Three
Three had had a huge hit with a dancing pony; in the follow-up campaign, Sing It Kitty, they wanted a good-if-not-better success. I scripted videos, crafted promotions and wrote headlines and body copy.
Brittany Ferries
I was working at an ad agency, Bray Leino, when Brittany Ferries invited us to pitch for their business. In a series of funny ads, we sent up budget airlines as petty and trivial. As for Brittany Ferries? They didn’t care one bit. We won the pitch.
Getty Images UK
Getty felt they were seen as stuffy and dull. They wanted to loosen up their comms and inject some much-needed humour. I creative a direct mail campaign in which customers could receive an iconic print promotion: it got the best ever results for an end-of-quarter campaign.
