Ten reasons I get hired

1 —

I’m not a dickhead to work with.

2 —

Humour increases people’s likelihood to buy what you sell. My mission is to help you achieve this.

3 —

‘Paddy helped us to really understand how humour works in ads, on emotional, cognitive and social levels. Plus, he's a really nice guy to work with.’

Agris Rencis, Head of Marketing, Tele 2 Latvia

4 —

Too many consultants are accused — sometimes rightly — of not having skin in the game. So I keep in close contact, with regular meetings, to ensure you get exactly the result you want. I listen.

5 —

I use recognised, scientific methods in my work (humour studies is a rapidly-growing field). This means you don’t get opinion or fluffiness. You do get facts.

6 — 

‘Paddy’s training in humour was an inspiration. I learnt the vital tools in learning how humour works and how to fully engage an audience — these skills have proved crucial in my career.’

Deborah Rock, Executive Officer & Work Coach, Department for Work & Pensions

7 —

I bring 24 years’ experience in marketing, first as a copywriter, then as a strategist.

8 — 

…Which means a) I can write funny and b) I know up-close many of the challenges faced by brands today.

9 — 

10 —

Please re-read no. 1.