Humour opens wallets.

1 — 

Whatever you sell, using humour makes people more likely to buy it.

2 — 

This isn’t a hunch: it’s the evidence of 38 papers by 57 academics, all looking at how humour and advertising work.

3 — 

The best brands know this. When Snickers launched their funny ‘You’re Not You When You’re Hungry’ ads, global sales soared by 15.9% in just the first year.

4 — 

So it’s fair to say that, much like the item below, humour is a great tool.

5 — 

But it helps if you know how to use it properly, right?

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Here’s where I come in.

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I can help you in three ways:

8a — 

I can write you a funny ad campaign (examples here).

8b — 

I can train your team to write funny ads.

8c —

I can work with you to identify the right kind of humour for your brand and audiences. This means you can create 101 campaigns — and they won’t backfire.

9 — 

You might respond: “Can’t any half-decent copywriter do this?”

10 — 

With respect, no. I draw on humour science, as well as 20 years in advertising. My methodology — HumourScope® — draws deeply on marketing, neuroscience and psychology. In short: all evidence, no rubbish.

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If all this intrigues you, you won’t be alone. Increasingly brands are realising that humour is — please forgive me — not to be laughed at.

12 —

In 2023 alone, brands with a combined market cap of $445 billion invited me to work with them — names such as PepsiCo, Allied Irish Banks and Harley-Davidson.

13 — 

Working with me, you benefit from my Master’s studying humour and my experience studying, understanding and creating funny ads, such as this one for Three, featuring a singing cat.

14 —

But your biggest benefit? Humour opens your customers’ wallets.